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Aug 11, 2026 6:00am PT

Selena Gomez’s Rare Beauty Impact Fund Partners With Pacsun on Denim Collection

The launch expands on a partnership that has generated more than $2 million for youth mental health since 2024.

By Anna Tingley

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Anna Tingley

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Selena Gomez rare beauty pacsun denim collection

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Selena Gomez’s Rare Impact Fund is teaming up with Pacsun once again, this time for a back-to-school denim drop that gives back to youth mental health initiatives.

The retailer has unveiled its sixth Rare DNM Edit, a limited-edition collection of denim staples created in partnership with the Rare Impact Fund, the nonprofit organization founded by Gomez alongside her Rare Beauty brand. The latest lineup includes baggy jeans, denim shorts, a mini skirt and other denim pieces priced between $55 and $125.

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Selena Gomez's Rare Beauty Pacsun Collection: Shop Online

Rare DNM Edit

SHOP ON PACSUN

10% of sales from each item will be donated to the Rare Impact Fund, up to a maximum contribution of $300,000. The organization works to expand access to mental health services and education for young people around the world.

The latest release builds on a partnership between Pacsun and the Rare Impact Fund that began in 2024 and has since generated more than $2 million for youth mental health through product sales, customer donations and other initiatives.

“Every young person deserves to start the school year knowing they have someone in their corner,” said Elyse Cohen, president of the Rare Impact Fund and chief impact officer at Rare Beauty. “We’re so grateful for this partnership with Pacsun because it continues to meet young people where they are — using fashion as a way to spark conversations around mental health while helping expand access to critical resources.”

Shop Pacsun’s new denim collection here.

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