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Variety
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Jan 15, 2026 8:33am PT
NFL’s Newest Origins Collection Spotlights Bay Area Designers Ahead of SF-Based Super Bowl LX
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This morning, the NFL announced the return of “Origins: An NFL Collection” for Super Bowl LX, featuring designs from Bay Area brands Aaron De La Cruz, BLVCK SCVLE and Nostalgia. The exclusive capsule showcases each designer’s interpretation of the Super Bowl through art and design while also capturing the eclectic essence of the San Francisco Bay Area — the home of this year’s Big Game.
“‘Origins: An NFL Collection’ is about creativity meeting community,” Ashley Daniel, director of consumer products at the NFL, said in a statement. “At Super Bowl LX, we are celebrating not only football but the stories, cultures and voices that define the San Francisco Bay Area. As we enter our fifth year of the program, this collection offers fans an opportunity to proudly showcase their pride for both the NFL and San Francisco, while being part of a bigger movement that is shaping the future of sports fashion.”
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The NFL will debut the collection at a single-day pop-up event in San Francisco at The Pearl on Thursday, Feb. 5. Fans are invited to the free event to shop the limited-edition products and learn more about the participating brands. To register, visit NFL.com/origins. For fans outside the Bay Area, select styles from the collection will be available to shop online at NFLshop.com/origins beginning Feb. 6.
Preview a few standout pieces below:
Aaron De La Cruz White T-Shirt
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Aaron De La Cruz Black Hoodie
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Aaron De La Cruz is an acclaimed artist based in San Francisco, influenced by family, graffiti, skateboarding culture and architecture. He is celebrated for his innovative yet minimal approach to structure and form, and has earned global recognition in museums, private collections and large-scale public works.
BLVCK SCVLE Presidio Thermal
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BLVCK SCVLE Golden Gate Crewneck
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Founded in 2007, BLVCK SCVLE tells the story of how to decipher the world objectively through fashion. As a contemporary streetwear brand, it offers high-quality, timeless pieces that embody a mysterious aesthetic combined with dark romanticism.
Nostalgia Cream Jersey
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Nostalgia Varsity Jacket
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Nostalgia is a culture-driven streetwear label founded in the San Francisco Bay Area by Humbert Lee and Jaden Yo-Eco. Their garments are designed to spark memories and are inspired by the past but made for today. Each piece bridges cultures, generations and personal histories.
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