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Variety
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Apr 29, 2026 4:59pm PT
These Are the 11 Best Golf Brands Everyone’s Wearing—On and Off the Course
From TravisMathew to Malbon, golf fashion is driving culture—not just scorecards.
By
Golf is no longer just a game—it’s a vibe. Once boxed into country clubs and tradition, the sport has exploded into pop culture thanks to a wave of celebrity superfans and buzzy tournaments that feel more like music festivals. And with that shift, golf fashion has taken on a new role: it’s not just performance wear—it’s personal branding.
From L.A. rooftops to major championships, pro athletes, musicians, and streetwear heads are all putting their own spin on the classic polo-and-pants uniform. Some brands skew high-tech and travel-ready, others lean into retro nods or full-on streetwear—but they all reflect how golf has become more social, more inclusive, and a lot more stylish.
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Whether you’re playing a quick nine or just dressing like you might, these are the golf brands driving the look of modern leisure.
1. TravisMathew
Wanderlust Short
Moveknit Sleeveless Polo Dress
What started as a laid-back SoCal golf brand is now one of the most-worn names from work to country clubs. TravisMathew shows up everywhere from weekend rounds to events like the American Century Championship, worn by celebrities like Jimmy Garoppolo, Nate Bargatze, and PGA Tour star Akshay Bhatia. They hit that sweet spot of technical comfort and easy, everyday polish.
2. Nike
Dri-FIT ADV SwooshFlex Structured Golf Cap
Tartan Men’s Dri-FIT Golf Top
Nike’s golf presence is powered by performance—and backed by major champions. With Scottie Scheffler and Rory McIlroy as leading ambassadors, the brand still dominates both leaderboards and locker rooms. Dri-FIT polos, streamlined layers, and sneaker-style golf shoes bring a modern edge to the course. It’s the gear pros trust, with the style streetwear fans want.
3. Peter Millar
Atlanta Braves Perth Sugar Stripe Performance Quarter-Zip
126th U.S. Open Pennants Performance Jersey Polo
For fans who want to bring team loyalty onto the course, Peter Millar delivers a more refined take. With MLB and collegiate styles that feel polished rather than overly branded—and its role as Official Outfitter of the U.S. Open Golf Championship—the brand bridges sport and tradition in a way that fits seamlessly into the modern golf wardrobe.
4. Johnnie-O
Performance Jersey Polo – Rez Stripe
Freeborne Performance Pullover
Johnnie-O brings a more elevated lens to preppy, everyday style, with a relaxed coastal influence and refined, premium feel. Beyond its classic staples, the brand is known for thoughtful details and understated storytelling through print–especially in its performance polos.
5. Malbon
Resort Crochet Polo
Bucket Hat
Malbon is golf’s most culture-forward label. It’s less about country club dress codes and more about collabs with Adidas, Jimmy Choo, and, most recently, Glo Gang. The brand’s been worn by everyone from J. Cole to Schoolboy Q, making it the unofficial uniform of artists, hoopers, and trendsetters who love golf—or at least the aesthetic. It’s playful, bold, and built for Instagram as much as it is the back nine.
6. Vuori
Sunday Insulated Hybrid Vest
Aim Trouser Athletic Slim Fit Pant
Vuori has always lived in that in-between space—part activewear, part everyday uniform. The kind of pieces you end up wearing far beyond the workout. That ethos carries into its latest partnership with Tom Holland, anchored by a short film, Play It As It Lies, which leans into Holland’s well-known love of golf.
7. Sun Day Red
Jupiter Stripe Polo
Osprey Golf Shoe
With Tiger Woods behind it, Sun Day Red was always going to get attention—but it’s the follow-through that’s made it stick. The brand has quickly expanded into a full offering, including a newly released women’s line, alongside standout pieces like the Osprey spikeless golf shoe that’s already become a go-to.
8. Wilson
Women’s Essex Polo
Men’s Staff Model Glove
What started as a legacy name in golf equipment has quietly evolved into a full lifestyle player worth knowing. Wilson Sporting Goods is having a quiet comeback moment in fashion. While they may not have a golf-specific line, their classic polos and tennis skirts are showing up at tournaments and in everyday fits in that low-key, if-you-know-you-know way.
9. Rhone
Golf Sport Polo
Course to Court Sleeveless Polo
Rhone brings its clean, technical aesthetic to golf with clothing that’s polished, performance-driven, and ready to take you from course to court. The brand focuses on refined essentials—polished polos, lightweight layers, and insanely soft tailored fits. Each piece hides an empowering message stitched inside the hem—a subtle reminder of strength and confidence every time you wear it.
10. Bad Birdie Golf
Bad Rope Hat – Minty Fresh
UV Quarterzip – Spring Has Sprung
Bad Birdie Golf blends vibrant colors with quirky patterns, pushing the boundaries of traditional golf attire. From polos that pop to hats that scream “fore,” Bad Birdie Golf apparel brings a playful touch to your game. But don’t be fooled by the fun; their gear is crafted with high-quality materials to keep you comfortable and focused throughout your round.
11. Sunday Swagger
North Shore Men’s & Women’s Polo
Sunday Swagger doesn’t do subtle. Known for bold prints, bright colors, and a “wear what makes you smile” mindset, this brand is made for golfers who bring the fun. Their focus is clearly on self-expression. It’s the go-to choice for golf trips, bachelor parties, and league nights. You can also match with your little ones thanks to their lineup of kids’ polos—because style (and swagger) should run in the family.
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