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Variety Plus Icon Read Next: Mexico City Grand Prix 2026: Here’s Where to Watch F1 Online for Free
Mar 17, 2026 7:00am PT
Beats and Nike Debut First-Ever Collaboration With Limited-Edition Powerbeats Earbuds
LeBron James stars in a campaign for the new collab, announced Tuesday morning.
By
Beats and Nike are teaming up on a new piece of hardware.
The two brands have unveiled the Powerbeats Pro 2 — Nike Special Edition, marking the first time Beats has partnered with another company on a co-branded product. The release also represents a notable shift for Beats, which is placing Nike’s Swoosh directly on its earbuds for the first time, alongside its own “b” logo.
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“This isn’t just a new colorway; it’s a collision of two brands that define performance, culture, and sports —the attributes of today’s athlete,” Chris Thorne, CMO of Beats, said in a statement. “By placing the Swoosh on our hardware for the first time, we’re honoring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits.”
LIMITED-EDITION
Powerbeats Pro 2 – Nike Special-Edition
LAUNCH UPDATES
Under the hood, the device retains the same features as the standard release, including active noise cancellation and transparency mode, along with built-in heart rate monitoring that syncs with fitness platforms like Nike Run Club. Battery life is rated up to 45 hours with the charging case, and the earbuds are designed with wraparound ear hooks and water resistance for workouts.
The collaboration debuted Tuesday morning with a campaign starring LeBron James, a longtime ambassador for both brands. In the spot, titled “Keep Your Head in the Game,” James trades the basketball court for a golf course as he plays through comedic criticism from pro golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett.
The partnership builds on a long-standing relationship between Nike and Beats, which have shared overlapping athlete rosters and cultural positioning for years, particularly in basketball. James has been closely tied to both companies, having worked with Beats since the early Powerbeats line and maintaining a lifetime deal with Nike.
Sign up for launch updates on the limited-edition Powerbeats Pro 2 release here.
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