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Jun 24, 2026 2:58pm PT
Amazon Prime Day Report [Day 2]: Everyday Essentials, World Cup Merch Drive Sales; Oura Ring, Sony, Lenovo Lead Brands Marked 50% Off
By Tim Chan
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Tim Chan
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Amazon Prime Day is back, and the retailer is bringing its annual shopping day to the masses earlier than ever this year.
Amazon Prime Day 2026 takes place from June 23 to 26 this year. That breaks with tradition, as Prime Day has typically been held in July as a counter to the busy Black Friday period (think of it like a “Christmas in July” shopping event). Prime Day has also expanded beyond just a single day, with recent events spanning more than 48 hours. Last year’s Prime Day dates, for example, ran from July 8 to 11. This year’s Prime Day also spans multiple days.
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GET: AMAZON PRIME 30-DAY FREE TRIAL
When Is Amazon Prime Day 2026?
Amazon revealed June 23-26 as the official 2026 Prime Day date, confirming that it is being moved up to June this year. Previous Prime Days have taken place around the second or third weeks of the month, so this is in keeping with the past years.
STANDOUT DEAL
Sony ULT WEAR Over-Ear Noise Canceling Bluetooth Headphones
Prime Day is a great time to pick up high-end electronics on sale, like these Sony Noise-Canceling Headphones.
$144.95 $249.99 42% off
What Are the Best Prime Day Deals 2026?
Amazon has once-again promised “millions” of deals across their entire site, with a press release for 2026 teasing “deep discounts” across more than 35 categories on the site. In particular, key shopping categories identified by Amazon for Prime Day are clothing, beauty, kitchen, home and electronics.
STANDOUT DEAL
ECOVACS DEEBOT X11 OmniCyclone Robot Vacuum and Mop
Prime Day is a chance to score a discount on big ticket items you’ve been eyeing, like this robot vacuum and mop-in-one.
$699.00 $1,099.99 36% off
Amazon devices on sale for Prime Day include Fire TV models, Blink security cameras and eero wireless products. Amazon’s slate of Alexa-enabled devices always go on sale, and the site says the Ring Battery Doorbell and Fire TV Stick HD were two of the event’s best-selling items last year. The Amazon Kindle is also seeing a big discount.
STANDOUT DEAL
Amazon Ember 50″ 4-Series With Fire TV
Amazon’s latest Fire TV model, the “Ember,” offers improved contrats, a razor-thin screen and 4K Ultra HD viewing
$239.95 $399.99 40% off
Retail analysts at Adobe, meantime, say shoppers can expect the biggest Prime Day deals on apparel, electronics, toys and TVs. Top brands on sale per Amazon include Crocs, Ray-Ban, Our Place, Ninja and more.
And Amazon Prime members can score deals on TV and movie streaming picks on Prime Video, and music streaming on Amazon Music Unlimited, among other offers.
What Are People Buying During Prime Day?
While there are deals to be had across a swath of categories — think everything from big screen TVs to designer sunglasses — most people appear to be prioritizing everyday essentials this year instead of big-ticket purchases. The U.S. inflation rate in the U.S. rose to 4.2% in May, up from 3.8% in April, and many shoppers are still reeling from the recent rise in grocery and gas prices. They’ll be using Prime Day to stock up on daily necessities and household products that they can use right away.
Even large appliances are being eschewed in favor of things like air purifiers or portable air conditioners, that can be used right away for the summer season.
STANDOUT DEAL
Shark Air Purifier for Home
This air purifier captures dust, pet dander, odors, smoke and more.
$99.99 $159.99 38% off
As of this writing, we’re seeing fast moving sales on detergent, trash bags, paper towels and cleaning supplies — not exactly the sexiest categories, but a reflection of where consumer spending is this year (I personally stocked up on laundry detergent pods, toilet paper, disinfectant wipes and cleaning sponges for my kitchen and bathroom, if that’s any indication).
Looking to save at the supermarket? Amazon Prime members can also score savings on groceries with up to 35% off grocery essentials. Prime members also get fast and free grocery delivery to their door.
And people will be using Prime Day to find World Cup merch on sale, taking advantage of Amazon’s fast shipping times to grab soccer balls, T-shirts and more in time for their next viewing party or stadium visit.
WORLD CUP MERCH
Outerstuff FIFA 2026 World Cup Jersey
This is part of apparel company Outerstuff’s FIFA Core Collection, with multiple team jerseys available. You can also find official team T-shirts on sale on Amazon.
$24.22 $30 19% off
Amazon’s World Cup selection also includes trading cards, puzzles and collectibles. And the site is offering 30% off subscriptions to Fox One, which is the official streaming home of this year’s tournament.
WORLD CUP MERCH
Adidas Tiro Soccer Ball
This Adidas soccer ball, meantime, comes in multiple colors. Find more FIFA 2026 World Cup merch on sale here.
$21.57 $32.45 34% off
What Are the Best Prime Day Deals 2026?
Here’s a closer look at the best Prime Day Deals this year, starting with what people are shopping for: health and household essentials that are discounted up to 55% off. Stock up and save on these items while they are on sale.
NatureWise Vitamin D3 5000iu (125 mcg)
A 30-day supply of mini softgel vitamin D3 capsules.
$3.61 $7.99 55% off
BAND-AID Brand Pro Heal 5-Day Protect Bandages
Waterproof bandages for blisters and cuts to promote comfort and quick healing. Great to prevent blisters when wearing heels or breaking in new shoes too.
$4.26 $7.12 40% off
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste (Three-Pack)
A three-pack of whitening toothpaste at the lowest price all year.
$8.49 $14.99 43% off
Hefty Ultra Strong Signature Scents 13 Gallon Trash Bags
80-count garbage bag pack.
$9.99 $18.49 46% off
Seventh Generation Multi-Surface Wipes (Three-Pack)
These disinfectant wipes have a subtle garden mint scent.
$12.22 $20.97 42% off
Shout Wipe & Go Instant Stain Remover Wipes (Six-Pack)
A lifesaver on red carpets, for dining out and everything in between. This Prime Day deals gets you a pack of six boxes, with 12 individually-wrapped wipes per pack.
$12.99 $21.49 40% off
Seventh Generation Dishwasher Detergent Packs
72 dish detergent pods (fragrance-free)
$14.70 $23.75 38% off
Kaged Sugar-Free Hydration Electrolyte Powder
Electrolyte powder for a coconut water drink with natural strawberry yuzu flavor.
$20.99 $34.99 40% off
Garden of Life Grass Fed Collagen Peptides Powder
Unflavored collagen powder for hair, skin and nail health.
$21.27 $46.99 55% off
Energizer Max AA and AAA Batteries Pack
A combo pack with 24 AA batteries and 24 AAA batteries.
$23.74 $38.98 39% off
Caboo Tree-Free Paper Towels (Eight Rolls)
Sustainable paper towel option made from bamboo.
$26.59 $34.99 24% off
What Are the Best Prime Day Electronics Deals?
Here’s a look at the best Prime Day tech and electronics deals this year, including our selections for the best earbuds, headphones and 4K TVs to pick up this week. See more Prime Day electronics deals here.
Soundcore by Anker P20i True Wireless Earbuds
You won’t find a better Prime Day electronics deal than the 54% discount on these Soundcore earbuds, which offer an AirPods alternative for under $20.
$18.42 $39.99 54% off
Tineco Floor One S9 Artist Steam Wet Dry Vacuum Cleaner
Tineco’s best wet-dry vac vacuums and mops at the same time, leaving your floors spotless—and it’s 38% off this Prime Day.
Amazon Fire TV Stick 4K Plus
Amazon’s latest streaming stick is now AI-powered and gets a 50% off discount for Prime Day.
$24.99 $49.99 50% off
Ring Battery Doorbell (newest model)
Keep an eye on your property with the latest version of the Ring Doorbell, now with 2K video, two-way audio and enhanced zoom.
$49.99 $99.99 50% off
JBL Clip 5 Ultra-Portable Bluetooth Speaker
This portable speaker is waterproof and dust-proof and gets up to 12 hours of battery life on a single charge.
$59.95 $79.95 25% off
Polaroid Go Generation 2 Mini Instant Camera + Film Bundle
The classic Polaroid camera is on sale for Prime Day with a special bundle that includes 16 instant pics.
$78.99 $109.99 28% off
Apple AirTags (2nd Generation) – Four-Pack
Apple’s button-sized trackers get a rare discount for Prime Day. This is the latest second-generation model with improved range.
$89.00 $99.00 10% off
Google Nest WiFi Pro – WiFi 6E Home WiFi System
Create a mesh WiFi system for faster, more reliable internet access across your entire home or office.
$89.99 $199.99 55% off
Sony WH-1000XM5 Premium Noise-Canceling Headphones
Sony’s luxe noise-canceling headphones get their biggest discount of the year. Choose from four colorways online.
$198.00 $399.99 50% off
Oura Ring 4 Smart Ring
The popular smart ring tracks your sleep, fitness and other health metrics. We like this “ceramic tide” colorway but Amazon has other styles on sale as well.
$246.05 $499.00 51% off
Amazon Kindle Scribe Colorsoft 64GB (newest model)
Amazon’s 11-inch Kindle Scribe is a digital notebook that replaces traditional pen and paper. Easily transfer your notes via WiFi to your computer or phone (and vice-versa).
$519.99 $679.99 24% off
Segway Ninebot MAX G2 Electric KickScooter
This electric scooter deal is selling quickly online as shoppers and commuters scoop up this Segway Ninebot, which gets up to 43 mph.
$594.99 $999.99 41% off
Hisense 50“ Hi-QLED S7 Canvas TV Series
The best Prime Day TV deal this year is on this Hisense 50-inch Canvas TV, which offers the same look and feel of a Samsung Frame TV at a fraction of the price.
$649.99 $1,299.99 50% off
Bose Smart Ultra Dolby Atmos All-in-One Surround Sound System
This Bose soundbar features built-in Dolby Atmos technology for a surround sound experience in a slim and compact unit.
$699.00 $999.00 30% off
Lenovo ThinkCentre neo Mini PC
Lenovo laptops and desktop computers are all on sale for Prime Day (see full selection here).
$699.99 $1,399.00 50% off
Apple 2025 MacBook Pro Laptop
Apple laptops almost never got on sale which is why this $150 is worth taking advantage of in our opinion. Get this 14.2-inch MacBook Pro with 16GB of memory and 1TB storage.
$1,549.00 $1,699.00 9% off
Do You Have to Be An Amazon Prime Member to Shop Prime Day?
Anyone can see the Prime Day deals, but as with all Prime Day events, the best deals this year will be reserved for Amazon Prime members. Not a member? Sign up for a 30-day free trial of Amazon Prime here.
In addition to getting access to Prime Day and the best discounts (with free shipping), your Prime membership gets you free streaming of Prime Video shows and movies, free music streaming on Amazon Music and free photo storage, among other perks.
GET: AMAZON PRIME 30-DAY FREE TRIAL
As mentioned earlier, this is one of the only times Amazon Prime Day has deviated from its July dates. Prime Day was moved to October in 2020 due to the pandemic. The success of that event led Amazon to launch a second Prime-exclusive deals event in October, which is now known as Prime Big Deal Days.
Last year’s top Prime Day deals saw savings on best-selling brands like Apple, BIODANCE, Dyson, Medicube, Philips Sonicare, Samsung and more.
Amazon reported that the 2025 Prime Day event was “bigger than any previous four-day period,” with “record sales and more items sold during the four days.” The site also says that customers “saved billions on deals across more than 35 product categories—more savings than any previous Prime Day event.”
Insight from Adobe Analytics, meantime, predict a record $26.3 billion will be spent online this week. Adobe says that is more than what consumers spent on Cyber Monday and Black Friday 2025 combined.
Prime Day isn’t the only savings event happening this week: Walmart, Target and Best Buy also have competing Prime Day sales to offer an alternative to Amazon.
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