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Sep 29, 2026 12:23pm PT

Prime ‘Big Deal Days’ 2026: What to Know About Amazon’s October Prime Day Sale

By Tim Chan

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Tim Chan

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Prime 'Big Deal Days' 2026: What to Know About Amazon's October Prime Day Sale

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Amazon‘s Prime Big Deal Days (a.k.a. “Fall Prime Day) is back for another season of savings, with 48 hours of Prime member-exclusive deals ahead of the holidays.

This year’s Prime Big Deal Days run from October 6 to 7, with millions of deals across 35 categories, according to Amazon. Prime members will get first dibs on the discounts, with fast, free shipping to have all the items delivered to their door.

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GET: AMAZON PRIME 30-DAY FREE TRIAL

Not a Prime member? Get a 30-day free trial here to shop Prime Big Deal Days and take advantage of all the other Amazon Prime member perks, like free TV shows and movies on Prime Video, free music streaming on Amazon Music and more.

Here’s what else you need to know about Amazon Prime Big Deal Days 2026.

Amazon Prime Big Deal Days 2026: Date, Time

As mentioned earlier, this year’s Amazon Prime Big Deal Days takes place over two days: October 6 and 7. The deals kick off on October 6 at 12:01 a.m. PT, though some early deals are already live on the site.

What Brands Are on Sale for Prime Big Deal Days 2026?

As always, the biggest discounts will be on Amazon devices, which now include everything from Fire TV Sticks and Fire TVs, to Ring cameras, Echo smart speakers, HD tablets, Kindle e-readers and more. Amazon’s Fire TV 4K Streaming Stick, for example, is already marked down by 64% off here.

Other brands on sale for Prime Big Deal Days include Barefoot Dreams, FAO Schwarz, NEST New York, Princess Polly, Shark, Soundcore by Anker and UGG, per Amazon. A quick search of the site also turns up deals on top-rated products from Bissell, Breville, Hisense, iRobot, KitchenAid, Samsung and TCL, among others.

SEE LATEST AMAZON DEALS HERE

Amazon says new deal drops will take place three times a day: at midnight (PT), 8 a.m. and 1 p.m. The deals will be labeled as “Today’s Big Deals,” and are all limited-time offers that will expire as soon as the items are sold out.

Do You Have to Be a Prime Member to Shop Amazon Big Deal Days?

Amazon has thousands of daily deals that are available to shop without needing a Prime membership, but the best discounts and offers will be reserved for Prime members. Make sure you’re logged into your Prime account before you start shopping as that is how you’ll see the cheapest or latest discounted price.

GET: AMAZON PRIME 30-DAY FREE TRIAL

Prime members can also get items delivered in as fast as 30 minutes with regular delivery vehicles or through Prime Air drone delivery, which is currently available in select cities across Arizona, Florida, Kansas, Louisiana, Michigan, Nebraska and Texas.

Millions of items are also available for free same-day or next-day delivery for Prime members in more than 10,000 cities and towns across the country.

Best Prime Membership Deals 2026: Get Free Trial

A Prime membership costs $14.99/month but you can test drive the service with a 30-day free trial here.

After that, your best bet is to sign up for an annual plan, which saves you 23% off versus paying month to month.

$139 $179.88 23% off

GET: AMAZON PRIME ANNUAL MEMBERSHIP

College students and young adults ages 18-24, meantime, can save 50% off an Amazon Prime membership. Plus, get 5% cashback on select items across beauty, fashion, electronics and other categories online.

$7.49 $14.99 50% off

GET: AMAZON PRIME YOUNG ADULTS DEAL

This is the fourth annual Prime Big Deal Days event. Originally launched in 2022 as the “Prime Early Access Sale,” the name was changed in 2023 to “Prime Big Deal Days.” The event was created as a fall shopping event for Amazon and a counterpart to Prime Day in the summer.

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